YOU (THE DISTRIBUTOR)
You need to grow profitably.
That means:
- Protecting your margins
- Winning new business
- Building long-term customer relationships
BECOME A SAFETY GLOVE DISTRIBUTOR WITH TRAFFI
If you are looking to become a PPE distributor or partner with a specialist
glove brand, Traffi offers a structured approach designed to support your growth.
We work exclusively through distributors, helping you build demand, protect
your margins, and win business without channel conflict.
As a Traffi PPE distribution partner, you gain access to a proven system,
a focused product range, and ongoing support designed to help you grow
profitably in your market.
WHY PARTNERWITH TRAFFI?
Partnering with Traffi is designed to help you grow your PPE business in a structured and sustainable way.
Rather than adding more products to your range, you are adding a system that supports demand, simplifies selection, and creates opportunities to win and retain customers.
Traffi’s glove range is built around the Traffi System, making it easier for your customers to select the right protection and adopt it across their teams.
With over 70 products covering key protection types, you can offer a complete solution without unnecessary complexity, helping you position yourself as a knowledgeable partner rather than just a supplier.
We focus on helping you win business while protecting your margins.
That includes:
- consistent margin opportunities
- support on specific projects and end-user opportunities
- pricing structures that allow you to compete effectively
This allows you to grow revenue without being drawn into price-led competition.
Access to product is critical.
Traffi supports this through a robust supply chain, dual sourcing, and consistent stock availability across core lines. This helps ensure you can supply customers reliably and avoid disruption.
We also support stock flexibility, helping you manage inventory more effectively and reduce the risk of slow-moving or excess stock.
You are supported beyond the product itself.
From marketing and sales support through to samples and customer trials, we help you demonstrate value and move opportunities forward.
This includes:
- Marketing and campaign support
- Product education and training
- Sample support for customer trials
- Ongoing communication and updates
Everything is built to help your team sell more effectively.
Clear product structure, consistent messaging, and ongoing support make it easier to present solutions, explain value, and support customer decisions.
This helps reduce complexity for your team while improving how your offering is positioned in the market.
A THREE-WAY WIN MODEL
At Traffi, our approach is built around a simple principle.
For a partnership to work long term, it has to deliver value for three sides:
YOUR CUSTOMER
Your customers need practical solutions.
That includes:
- Selecting the right gloves for the task
- Improving safety and reducing injuries
- Adopting products consistently across teams
TRAFFI
Our role is to support both sides.
We focus on:
- Developing products that solve real problems
- Creating demand in the market
- Supporting you with tools, training, and resources
HOW THE PARTNERSHIP WORKS
Working with Traffi is built around a distributor-first approach.
Every opportunity is designed to support our distributor network, ensuring you are the route to market for your customers.
Leads are routed to you
When enquiries come through the Traffi website or wider activity, they are directed to authorised distributors based on location and relevance.
This means the demand we generate is designed to support your pipeline, not compete with it.
No channel conflict
We do not bypass our distributors. You retain control of your customer relationships, pricing, and commercial agreements.
Our role is to support you in winning and developing those accounts, not to compete for them.
Traffi-backed local support
You remain the primary point of contact for your customers. Behind that, Traffi provides product expertise, marketing support, and guidance where needed, helping you deliver a stronger overall solution without adding complexity to your operation.
Long-term growth model
The focus is not on one-off transactions. It is on building repeatable, scalable business through:
- Consistent product selection
- Structured safety approaches
- Ongoing customer support
This creates a more stable and sustainable partnership over time.
Distributors working with Traffi typically see:
Stronger engagement with customers through trial-led conversations
Increased confidence in product recommendations
Opportunities to standardise glove use across sites
Repeat business driven by consistent performance
Built on long-term relationships
The focus is not on short-term wins.
It’s on building partnerships where distributors, customers, and Traffi are aligned around practical outcomes and achievements, not just product supply.
Cammell Laird
This is how Traffi worked with Cammell Laird to reduce cut injuries across their workforce, and the measurable impact that followed.
Finning
This is how Traffi worked with Finning to reduce hand injuries and embed a structured approach to glove selection.
Auto Windscreens
Find out how Traffi helped Auto Windscreens identify the right hand protection for their technicians and address the risk of injuries during daily tasks.
APPLY TO BECOMEA DISTRIBUTOR
If you are looking to grow your PPE offering with a structured, distributor-first brand, the next step is to start a conversation.
You do not need a long process to begin. A few details about your business and your market are enough to get things moving.
Once you submit your enquiry:
- We review your application and the markets you operate in
- We arrange a conversation to understand your business and goals
- We explore how a partnership could work in your region
From there, we can outline the next steps and how to move forward.
Start Your Application
FREQUENTLYASKEDQUESTIONS
We operate a distributor-first model. All sales are routed through our distributor network, ensuring you retain control of your customers and commercial relationships.
Enquiries generated through Traffi are routed to authorised distributors based on location and relevance. This is designed to support your pipeline and avoid channel conflict.
We provide support across product, marketing, training, and customer trials. This includes helping you demonstrate value, support evaluations, and build long-term customer relationships.
You can apply directly through the form on this page or speak with our team to discuss your business and market. From there, we will guide you through the next steps.
